If you are a UK taxpayer, the value of your gift can be increased by 25% under the Gift Aid scheme at no extra cost to you. This means every £10 you give could be worth £12.50 for wildlife, and it doesn't cost you a penny.
Gift Aid is reclaimed by Herefordshire Wildlife Trust from the tax that I pay for the current tax year. If I pay less Income Tax and/or Capital Gains Tax than the amount of Gift Aid claimed on all my donations, it is my responsibility to pay any difference. Herefordshire Wildlife Trust will reclaim 25p in tax back for every £1 I donate.